The air is getting crisper, the leaves are changing color. After a season of outdoor socializing, our autumn chores involve repairing our homes for the snow, wind and rain that are coming.

Luckily, we’ve evolved shortcuts. Pura® NFC is designed and precision-engineered to withstand all kinds of weather. The same seal that locks color in and dirt out also helps it keep its color through the seasons. The impact resistance, on the other hand, protects it from almost anything that humans or the wind can throw at it.

What does that mean for you? It means extending the outdoor party season because you don’t have to spend hours - or days! - on a ladder. There’s no painting, varnishing or sanding needed to keep your siding looking good, just a little soap and water. That means you can take advantage of the lighter days while they’re still here. When they finally leave, you can snuggle up in your beautiful home.