PR 101 for Design firms
A useful presentation on PR and working with the press, with publicist Chris Sullivan. Principal of AEC marketing and PR firm C.C. Sullivan, Chris Sullivan discusses public relations (PR) for companies involved in the building markets (architecture, interior design, engineering and construction), with an emphasis on design firms. Topics covered include: defining goals, cost-effective PR techniques and tactics, creating great PR content, how to create press releases/PR communications in-house, organizing media events, and more. He will also cover PR partnerships and PR content creation by design firms, two winning tactics for gaining more exposure. Last, he will provide 5 rules for engaging journalists, a breakdown of design industry media, and an interactive exercise on contacting members of the press.
About the Company:
C.C. Sullivan is a marketing communications company specialized in the architecture and design markets. Clients include interior design, architecture and A/E firms as well as Philips Lighting, Trespa, Sto Corp., and many more. Principal Chris Sullivan brings deep experience in print, online and face-to-face media in the design industries, sustainability, construction and real estate. Before founding his agency, Sullivan was chief editor at award-winning national and international industry magazines including Architecture and Building Design & Construction. Before that, he worked for the architects Tai Soo Kim, Emery Roth & Sons, and Angel Fernandez Alba (Madrid). He graduated from Yale in 1986 with a degree in architecture.